LMS Pricing & Plans: The Complete Guide for 2026

The sticker price of an LMS is rarely the real price. Transaction fees, payment processor surcharges, student caps, feature gates, and add-on costs can double your effective monthly spend. A platform that looks cheap at $29/month might cost more than one priced at $149/month once you factor in the 5% transaction fee eating into every sale.

This guide breaks down the true cost of every major LMS platform in 2026 — not just monthly subscription prices, but the full financial picture including transaction fees, hidden costs, feature availability by tier, annual billing discounts, and total cost of ownership at different revenue levels. Whether you're an expert launching your first course or a company evaluating enterprise training platforms, understanding these economics will prevent costly surprises.

Key Takeaways

  • Transaction fees are the biggest hidden cost — ranging from 0% (Thinkific paid plans, Kajabi) to 10% (Teachable Free), these can exceed subscription costs at scale.
  • Thinkific charges 1-5% surcharges if you use your own Stripe instead of TCommerce — a cost most pricing comparisons miss.
  • Annual billing saves 20-30% across all platforms. Thinkific's Basic drops from $49 to $36/month; Kajabi's Kickstarter drops from $89 to $69/month.
  • Student caps are a hidden scaling cost: Thinkific limits all standard plans to 10,000 students, forcing an upgrade to Plus (custom pricing) for larger audiences.
  • The cheapest option at $0/month revenue is different from the cheapest at $10,000/month — always model your costs at projected revenue, not current revenue.
  • Enterprise platforms (Docebo, Absorb) start at $10,000-25,000/year but eliminate per-transaction costs and include features that would require multiple add-ons on expert-focused platforms.

LMS Pricing Overview: 2026 Plans Compared

Here's every major LMS platform's pricing structure — monthly and annual — with the critical details that determine real cost.

Thinkific: $36-149/month (Annual)

Plan Monthly Annual Tx Fee (TCommerce) Own Stripe Surcharge Student Cap
Basic$49/mo$36/mo0%5%10,000
Start$99/mo$74/mo0%2%10,000
Grow$199/mo$149/mo0%1%10,000
PlusCustomCustomCustomUnlimited

Key insight: Thinkific eliminated its free plan, replacing it with a 14-day trial. All paid plans offer unlimited courses. The critical distinction is whether you use TCommerce (0% platform fee) or your own Stripe (1-5% surcharge). At $5,000/month revenue, that 5% surcharge on Basic costs $250/month — more than the subscription itself.

Kajabi: $69-319/month (Annual)

Plan Monthly Annual Tx Fee Key Limits
Kickstarter$89/mo$69/mo0%1 product, 50 contacts, 250 email sends
Basic$149/mo$119/mo0%3 products, 10K contacts
Growth$199/mo$159/mo0%15 products, 25K contacts
Pro$399/mo$319/mo0%100 products, 100K contacts

Key insight: Kajabi's higher sticker price includes email marketing, sales funnels, and website building that competitors charge extra for. The Kickstarter plan's 1-product/50-contact limits make it more of a trial than a usable plan. The real starting point for most businesses is Basic at $119/month annual.

Teachable: Free-$249/month

Plan Monthly Tx Fee Key Features
Free$010% + Stripe1 course, basic features
Basic$29/mo5% + StripeUnlimited courses, custom domain
Pro$79/mo0%Certificates, graded quizzes, upsells
Pro+$249/mo0%Custom user roles, advanced reports

Key insight: Teachable's free plan lures beginners but the 10% transaction fee is brutal at scale. At $2,000/month revenue, you're paying $200/month in fees on a "free" plan. The crossover point where Teachable Pro ($79/month, 0% fee) becomes cheaper than Teachable Basic ($29/month + 5%) is around $1,000/month in revenue.

LearnWorlds: $24-249/month (Annual)

Plan Annual Tx Fee Key Features
Starter$24/mo$5/saleUnlimited courses, custom domain
Pro Trainer$79/mo0%Subscriptions, certificates, SCORM
Learning Center$249/mo0%Branded app, bulk actions, SSO

Key insight: LearnWorlds' Starter plan charges a flat $5 per sale rather than a percentage — better for high-priced courses ($200+), worse for low-priced ones ($20). At $20/course, $5/sale is effectively a 25% fee.

Podia: Free-$75/month

Plan Monthly Tx Fee Key Features
Free$08% + StripeUnlimited products, email marketing
Mover$33/mo0%Custom domain, affiliates
Shaker$75/mo0%White-label, priority support

Key insight: Podia is the simplest and most affordable option but has the most limited feature set. No public API, ~15 native integrations, no SCORM support, and no native mobile app. The 8% free plan fee makes the $33/month Mover plan a better deal once you exceed ~$412/month in sales.

The Hidden Costs Most Comparisons Miss

The subscription price is just the starting point. Here are the costs that blindside course sellers:

1. Transaction Fees at Scale

Transaction fees are the single biggest variable cost in LMS pricing. Let's model the impact at $10,000/month revenue:

Platform & Plan Subscription Tx Fees/mo Total/mo Total/year
Thinkific Basic (TCommerce)$36$0$36$432
Thinkific Basic (own Stripe)$36$500$536$6,432
Kajabi Basic$119$0$119$1,428
Teachable Free$0$1,000$1,000$12,000
Teachable Basic$29$500$529$6,348
Teachable Pro$79$0$79$948
Podia Free$0$800$800$9,600
Podia Mover$33$0$33$396

*Excludes Stripe/PayPal processing fees (~2.9% + 30¢) which apply to all platforms

The lesson is stark: Teachable's "free" plan costs $12,000/year at $10K monthly revenue. Thinkific Basic with TCommerce costs $432/year for the same revenue — a $11,568 difference. Free plans are only free when you have no revenue.

2. Payment Processor Surcharges

Thinkific's pricing page emphasizes 0% transaction fees, but there's an asterisk: that's only with TCommerce. If you use your own Stripe account, Thinkific adds a surcharge — 5% on Basic, 2% on Start, 1% on Grow. This catches businesses that already have established Stripe accounts with history, dispute management, and custom configurations.

The strategic move: Use TCommerce. The 0% platform fee plus integrated tax remittance outweighs the convenience of keeping your existing Stripe account for most businesses. The exception is if you need Stripe features that TCommerce doesn't support (like Stripe Billing for complex subscription logic).

3. Student Caps and Forced Upgrades

Thinkific caps all standard plans (Basic, Start, Grow) at 10,000 students. This isn't 10,000 active students — it's total students ever enrolled, including those who took a free lead magnet course three years ago. High-volume businesses hit this cap faster than expected, forcing an upgrade to the custom-priced Plus plan.

Kajabi uses contact limits instead: Kickstarter (50), Basic (10,000), Growth (25,000), Pro (100,000). LearnWorlds and Teachable offer unlimited students on all paid plans. Podia has no student limits.

4. Feature Gates That Force Plan Upgrades

Critical features locked behind higher tiers create pressure to upgrade:

  • Thinkific Basic: No certificates, assignments, payment plans, memberships, or advanced HTML/CSS editing
  • Thinkific Start/Grow: No SSO/SAML, no SCORM, no branded mobile app
  • Kajabi Kickstarter: 1 product limit, 50 contacts, 250 email sends — barely functional
  • Teachable Basic: 5% transaction fee, no certificates, no graded quizzes
  • LearnWorlds Starter: $5/sale fee, no subscriptions, no certificates, no SCORM

5. External Tool Costs

Some platforms include tools that others require as paid add-ons:

Need Kajabi Thinkific Teachable External Cost
Email Marketing✅ Included❌ Need add-on❌ Need add-on$29-79/mo
Sales Funnels✅ Included❌ Need add-on❌ Need add-on$49-297/mo
Website Builder✅ Included✅ Included⚠️ Basic$12-33/mo
Tax Remittance✅ TCommerce✅ Teachable:pay$50-500/mo
Community✅ Included✅ Included❌ Need add-on$29-99/mo

Kajabi's $119/month Basic plan includes $100-400/month worth of tools that Thinkific and Teachable users need to purchase separately. However, if you already have preferred tools in these categories, you're paying for Kajabi features you won't use.

Not sure which plan fits your budget?

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Total Cost of Ownership: Three Revenue Scenarios

The right platform depends on where you are financially. Here's the true annual cost at three common revenue levels:

Scenario 1: Early Stage ($1,000/month revenue)

Platform Best Plan Annual Sub Annual Tx Fees Total/Year
Thinkific BasicBasic (TCommerce)$432$0$432
Podia MoverMover$396$0$396
Teachable ProPro$948$0$948
Kajabi KickstarterKickstarter$828$0$828
LearnWorlds ProPro Trainer$948$0$948

Winner: Podia Mover is cheapest, but Thinkific Basic offers significantly more features (unlimited courses, e-commerce optimization, tax remittance) for just $36 more per year. At this stage, Thinkific Basic is the best value.

Scenario 2: Growing ($10,000/month revenue)

Platform Best Plan Annual Sub Annual Tx Fees Total/Year
Thinkific StartStart (TCommerce)$888$0$888
Teachable ProPro$948$0$948
Kajabi BasicBasic$1,428$0$1,428
LearnWorlds ProPro Trainer$948$0$948

Winner: Thinkific Start at $888/year is the clear value leader. But factor in external tool costs — if you need email marketing ($30/mo) and a funnel builder ($50/mo), that's $960/year extra, making Kajabi's $1,428 all-in cost competitive.

Scenario 3: Scaling ($50,000/month revenue)

At $50K/month, transaction fees and feature access dominate the calculation:

Platform Best Plan Annual Sub Annual Tx Fees Total/Year
Thinkific GrowGrow (TCommerce)$1,788$0$1,788
Kajabi GrowthGrowth$1,908$0$1,908
Teachable Pro+Pro+$2,988$0$2,988

Winner: At $50K/month, all serious platforms charge 0% transaction fees. The difference comes down to features, not cost. Thinkific Grow is cheapest in raw subscription, but you may be approaching the 10,000 student cap. Kajabi Growth includes marketing tools. The decision here should be capability-driven, not price-driven.

Enterprise LMS Pricing

Enterprise platforms operate in a different pricing universe. Instead of published plan pages, they use sales-negotiated contracts based on user count, features, support level, and deployment complexity.

Docebo

Custom pricing starting around $10,000-25,000/year depending on configuration. Per-user pricing models typically range from $4-8 per active user per month. Includes deep Salesforce integration, LTI support, SCIM provisioning, and 400+ native connectors. Best for companies with 500+ learners and complex integration requirements.

Absorb LMS

Custom pricing, typically $800+/month with per-user pricing models. Known for clean UI and strong mobile support. Includes SCORM/xAPI, LTI 1.3, Salesforce integration, and branded mobile apps. Best for mid-market companies that want enterprise features without enterprise complexity.

TalentLMS

The most transparent enterprise pricing: $69/month (Core) for up to 40 users, scaling to $459/month (Premium) for up to 1,000 users. Unlimited users available on Enterprise. The most accessible entry point for companies needing LTI, SCORM, SSO, and corporate training features without five-figure annual commitments.

Thinkific Plus

Custom pricing that bridges expert-focused and enterprise markets. Adds unlimited students, SCORM support, SSO/SAML, branded mobile app, and dedicated support. Ideal for training businesses and academies that need enterprise authentication and compliance features alongside Thinkific's course-selling capabilities.

Annual vs. Monthly Billing: The Savings

Every platform rewards annual commitment with meaningful discounts:

Platform Monthly Cost Annual Cost Savings
Thinkific Start$99/mo ($1,188/yr)$74/mo ($888/yr)$300/yr (25%)
Thinkific Grow$199/mo ($2,388/yr)$149/mo ($1,788/yr)$600/yr (25%)
Kajabi Basic$149/mo ($1,788/yr)$119/mo ($1,428/yr)$360/yr (20%)
LearnWorlds Pro$99/mo ($1,188/yr)$79/mo ($948/yr)$240/yr (20%)

Recommendation: Use a monthly plan for the first 1-2 months while you evaluate the platform. Once you're committed, switch to annual billing immediately. Every month you stay on monthly billing after the evaluation period is money left on the table.

Making Your Pricing Decision

Here's the decision framework based on who you are:

  • Independent experts launching their first course: Thinkific Basic ($36/month annual) with TCommerce. Best feature-to-price ratio with 0% transaction fees and tax remittance included. Upgrade to Start when you need certificates and memberships.
  • Experts who want an all-in-one solution: Kajabi Basic ($119/month annual). Higher price, but includes email marketing and sales funnels. Worth it if you'd otherwise spend $50-100/month on external tools.
  • Budget-conscious experts with simple needs: Podia Mover ($33/month). Cheapest option with 0% fees, but limited features and integrations. Outgrow it fast if your business succeeds.
  • Training academies with growing student bases: Thinkific Start or Grow. The 0% fee + tax remittance combination maximizes margin. Watch the 10,000 student cap and plan for Plus when you approach it.
  • Companies deploying corporate training: TalentLMS ($69-459/month) for transparent pricing. Docebo or Absorb for larger deployments where the annual contract model makes sense.

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Frequently Asked Questions

What is the cheapest LMS for selling courses?
The cheapest LMS depends on your revenue. For beginners with low revenue, Teachable's free plan (10% transaction fee) or Podia's free plan (8% fee) have no monthly cost. However, as revenue grows, these transaction fees become expensive fast. Thinkific's Basic plan at $36/month (annual) with 0% transaction fees via TCommerce becomes cheaper once you exceed ~$720/month in sales compared to Teachable's free plan.
Are there hidden fees with LMS platforms?
Yes, several costs aren't immediately obvious. Transaction fees range from 0-10% depending on platform and plan. Payment processor fees (Stripe's 2.9% + 30¢) apply on all platforms. Thinkific charges 1-5% surcharges if you use your own Stripe instead of TCommerce. Student caps (Thinkific's 10,000 on standard plans) force upgrades. Branded mobile apps, SSO/SAML, and SCORM typically require enterprise plans. Add-on costs for email marketing, landing pages, and advanced analytics should be factored into total cost.
Is Thinkific or Kajabi a better value?
It depends on what you need. Thinkific ($36-149/month annual) is better value for experts focused on course delivery and e-commerce — its TCommerce system includes tax remittance and 0% platform fees. Kajabi ($69-319/month annual) costs more but includes email marketing, sales funnels, and a website builder that would otherwise require separate tools costing $50-200/month. If you'd otherwise pay for ConvertKit + ClickFunnels + a website builder, Kajabi's all-in-one approach may save money despite the higher sticker price.
How much does an enterprise LMS cost?
Enterprise LMS platforms like Docebo and Absorb use custom pricing, typically starting at $10,000-25,000 per year depending on user count, features, and support level. Per-user pricing models range from $2-8 per active user per month. TalentLMS is the most accessible enterprise option with published pricing starting at $69/month for up to 40 users. Thinkific Plus offers enterprise features at custom pricing that bridges the gap between expert-focused and full enterprise platforms.
Should I pay monthly or annually for my LMS?
Annual billing saves 20-30% across all major platforms. Thinkific saves 25-27% annually ($156-600/year depending on plan). Kajabi saves up to 20%. Teachable saves roughly 33%. The only reason to pay monthly is if you're testing a platform and might switch within a few months. Once committed, annual billing is almost always the right financial decision — the savings compound significantly over time.

Sources & Further Reading

Related Pages

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By the LMS Guide editorial team